Over a decade building global campaigns, partnerships, and community-driven initiatives across sport, culture, and emerging markets.
In 2023, the Sierra Leone team at the United African Basketball League Tournament of Nations won it all.
In 2024 they did it again.
In 2025 they came to Washington DC with one thing on their mind.
Quest for Glory follows the Sierra Leone team in the days and momentsleading up to the tournament. Their preparation. Their brotherhood. Their pride in representing a nation and a community far from home.
When you've won back to back, everyone knows your name. Everyone is coming for you.
This is their story.
Produced in partnership with the United African Basketball League, a nonprofit uniting African and diaspora communities through sport.
Full short film coming soon.
Over a decade leading production at one of the biggest sports brands in the world.
I produced campaigns across every major sport and category, from grassroots community activations to global athlete tours. Domestic and international. Film, photo, digital, experiential, social, broadcast, and e-commerce.
Athletes I worked with include Stephen Curry, Cam Newton, Misty Copeland, Jordan Spieth, Bryce Harper, and Deion Sanders amongst others.
The work I'm most proud of puts culture at the center. The Morgan State Be Seen Be Heard Be Celebrated campaign and the UNDR ARMR x DVNLLN collection mean the most to me because we built those with the community, not just for them.
A documentary following Stephen Curry impact across Asia.
[Editor: Justin Beckenheimer, Cinematographer: Joe Sederquist, Laurence Scott, Creative Director: Thomas Harris, Audio Mix: Brett Belcastro/2nd Nature Productions]
A co-created campaign with Morgan State University students celebrating HBCU culture through their own lens.
In partnership with students directors/creators in Morgan State University Screenwriting and Animation program (Tahir Juba, Taja Copeland, Niajea Randolph, & She-Shonna Rogers) and Under Armour creative team. Editor: Joe Nolan. Additional images and video from Byron McFadden, Devin Allen, & Marquis Harper. Sound Design & Color by Forager.
A Black History Month collection rooted in Baltimore pride and identity.
[Director/Editor: Joe Nolan, Photographer: Devin Allen, Videographers: Marquis Harper, Joseph Sederquist, Coloring: Honest Labor, Audio Mix: Dean White]
A campaign honoring where the brand came from and the athletes who carried it forward.
[Director/Cinematographer/Editor: Daniel St. Ours, Creative Director: Gustavo Uriarte, Photographer: Devin Allen Sound Mix: Tim St. Clair, Colorist: Aaron Flickenger]
A tribute to the city and community that shaped Stephen Curry.
Creative Director: Alex Bardoff, Motion Content Lead: Joe Sederquist, Cinematographer: Stebs Schinnerer, Evan Henkel, Editor: Jake Benjamin, Sound Design/Audio Mix: Roger Lima/White Noise Lab, Color: Shawn King/Honest Labor]
A product launch built around Joel Embiid’s culture, background, and personality on and off the court.
[Creative Director: Alex Bardoff, Gustavo Uriarte, Editor: Joe Nolan, Animation: JVARTA, Shoe Renders: CincoSound Design: Matthew Polis]
Additional work available upon request.
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